Instagram finally released an Android version, so I’m happily snapping away. My feed is at http://www.gramfeed.com/dparmenter.
I’ve spent much of this spring pondering how to put the precepts in ‘The Lean Startup’ into practice in a practical way. Ideally, I’ll be able to do this at work and help my projects be awesome! But it’s kind of tricky, and not clear how to get started.
This week, I used Instagram as a laboratory. At the beginning of the trial, I had 27 followers. The metric I tried to maximize is conversion rate to ‘follower’. I have created five separate cohorts of Instagram users as follows.
- Cohort #1 – people who I simply ‘liked’ 4 of their photos
- Cohort #2 – people who I blindly followed
- Cohort #3 – people who liked my photos that I followed back (and liked 4 of their photos)
- Cohort #4 – followers’ followers – just follow them
- Cohort #5 – followers’ followers – when they accept I then immediately unfollowed
All test subjects were found from my feed, people I follow’s feed, etc, so there is probably a clustering effect. I should say, I feel kinda guilty about following people insincerely, but I am just doing an experiment. Hopefully no karmic damage.
In the week I did this experiment, I went from 27 followers
And the results:
- Cohort #1: 3 followers
- Cohort #2: 1 follower
- Cohort #3: 3 followers
- Cohort #4: 5 followers
- Cohort #6: 6 followers
Additionally, I picked up 18 other followers. Some of them ‘legitimately’ and others because I could see the #4 worked so well, I used it some more.
I think I can categorically state that your best bet for getting followers is to follow your followers’ followers.
In terms of process, keeping your cohorts straight is crucial. Once you’ve done that, you can study them for a long time if you like.
As the business owner (of my feed), I think the next step for me is to try to get to the point where I have roughly the same # of followers as followee’s.
I’ve been a loyal balsamiq customer for about a year. The software is insanely great, it does just what it is designed to do, very pleasing to look at and to use. And perhaps importantly, the team that makes it seems rather awesome! Don’t believe me? Check out their
I find it devilishly difficult to simplify my own ideas. Other people’s ideas, I whittle them down to their essence in no time. I guess this is what Lennon/McCartney, Rodgers/Hart was all about, but I just have me!
is is a really nice theme. Plus it works on mobile devices. I’ll probably style it a bit as I go, which will no doubt break it in subtle ways.
metaphorical mileage may vary!).